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Marketing Team


Mission:
To identify and coordinate all activities with manufacturers potentially using anodizing processes; to educate and inform manufacturers on anodizing and in particular, the METALAST technology; to obtain the approval and specification of the METALAST technology by manufacturers; and to assist in licensee marketing to manufacturers and in manufacturer referrals.

Greg Semas - Vice President Sales & Marketing

Mr. Semas has been with METALAST since its inception in 1994. Since that time, Greg has moved up through the ranks, first starting off as an Account Representative, then moving up to Regional Sales Manager, then onto Sales Directory and then Vice President of Marketing before moving into his current position of Vice President of Sales and Marketing.

As a result of the knowledge gained by directly selling and marketing to the metal finishing industry for the past 14 years, Greg is able to implement better strategies that will help produce more qualified prospects and customers to the METALAST Sales Department. Greg utilizes his experience to implement specific Business-to-Business marketing concepts in traditional areas such as magazine and trade journal print ads as well as new and emerging fields such as website optimization, search engine optimization and search engine marketing. In addition, Greg has implemented many online and offline tools that have helped the organizational productivity and efficiency of both the Sales and Marketing Departments.

As Vice President of Sales and Marketing, Greg oversees all aspects of the direct sales, marketing (online/offline), advertising and branding of the METALAST name to the metal finishing and manufacturing industries. Greg works closely with and manages the METALAST Sales Team, providing both in-house and field support.

In 2004, Greg also created and managed the METALAST T-REX (Touring Research and Educational eXhibits) department, which was the centerpiece of the METALAST marketing strategy for three years. T-REX was a 48' foot long tractor-trailer that expanded into a 36-seat classroom and traveled throughout the United States from October 2004 until August 2007. The goal of the T-REX program was to educate, enlighten and brand the METALAST name throughout the metal finishing and manufacturing industries. In 2005, T-REX received a national Business-to-Business marketing award for its innovation and success in presenting to thousands of attendees and hundreds of companies. By the end of the tour, T-REX visited 30 states, presented to over 500 companies and over 10,000 engineers.


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METALAST International, Inc.
2241 Park Place, Suite C, Minden Nevada 89423
775.782.8324 (main) 775.782.2498 (fax)

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